From spreadsheets to real-time insight

Influencer management that scales with your growth.

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Social Next Agency works with well-known influencers in the Netherlands. They create short-form content for e-commerce brands and manage a growing roster of creators. Growth they worked hard for, partly thanks to the leads we generated for them earlier.

But with growth came mess. Influencer data scattered across spreadsheets. Client reports that took hours to compile manually. Performance numbers you had to ask for instead of look up. The team spent more time on admin than on strategy.

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The approach: one dashboard for everything

We built a dashboard where the entire influencer roster lives in one place. Profiles, performance, campaign data. All searchable, filterable, and always up to date.

The team can generate client reports with one click. PDF for presentations, CSV for their own analyses. No more copy-pasting from five different sources.

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Built to grow with you

The dashboard is built with Next.js and Supabase. Fast, reliable, and designed to scale. Adding new influencers, tracking extra data points, or building a new report type — the system grows with the business.

Where the team used to spend half a day on a client report, it now takes five minutes. That time now goes to what they do best: creating campaigns that work.

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The result: focus back on strategy

Social Next now has one place for all influencer data. Reports that write themselves. And a team that's back to doing the work that matters, not wrestling with spreadsheets.

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This is the second project we did for Social Next. First the leads, then the tooling. That's what a partnership looks like when it goes beyond a single project.