34 qualified meetings in one month

LinkedIn outreach that actually converts.

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Groove Digital is a marketing agency with a broad toolkit: from direct response marketing to social media campaigns. They help companies grow with strategic marketing.

The issue wasn't their offer. That was clear. The issue was pipeline. They wanted companies with real growth ambition and a budget of at least EUR2,500 per month. You don't find those clients with a generic LinkedIn message.

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The approach: targeting the real estate sector

We tested different industries for the outreach campaign. Real estate proved the most responsive. Active on LinkedIn, and with the budgets to take marketing seriously.

Because Groove's founder travels a lot, we focused on meetings on location. No endless video calls, but real conversations at the client's office. That made qualification more direct and the result more personal.

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From connection to meeting

In one month, we generated 349 new LinkedIn connections and 190 conversations with decision-makers. Of those, 52 companies showed real interest in outsourcing their marketing.

After asking the right qualification questions, 34 companies remained that also had the budget, timing and authority to decide. BANT-qualified, not cold.

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The result: 34 meetings in one month

34 meetings with companies ready to grow. Not cold leads that go nowhere, but conversations with decision-makers who had both budget and intent.

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For Groove, that meant a full calendar of in-person meetings. And more importantly: predictable growth instead of hoping for the next lead.